The bestsmile way

Everything from a single source. From the dental consultation in our practices up to the in-house production.
swiss made

The No. 1 choice in Switzerland

Since day one, we have pursued the goal of making teeth straightening accessible. We are already making this possible at more than 25 locations in Switzerland.

Our vision

We strengthen people’s self-confidence and well-being.

Our mission

As the no. 1 specialists, we support people on their journey to a flawless smile.

Culture & values

Support each other and pursue goals together.


Maintaining an open, honest, and respectful relationship with our employees, customers and partners is a matter of course for us.


We strive for clear, goal-oriented and intuitive processes. Both within the company and in our daily work with our customers and our partners.


Passion for the best quality – that’s what you can expect in every one of our services and in every single product. We work with the highest precision every day to live up to our “swiss made” quality label.

bestsmile 3D-Scan
bestsmile production

Expertise in dentistry

In each of our practices, your treatment will be carried out and supervised by highly qualified dentists and dental professionals. In addition, the dental technicians in our laboratory ensure that our products meet the highest possible dental standards.

bestsmile Academy

Progress, development and the corresponding additional training are particularly important in the medical field. That’s why we’ve created the bestsmile Academy – to keep our dental professionals updated on a regular basis.

bestsmile academy

Custom-made for you

We manufacture our products in our own production facility in Switzerland. With high-end 3D technologies and automated processes, we enable our customers to straighten their teeth with the best possible quality.

bestsmile practices

Always in your area

You can find bestsmile practices all across Switzerland at over 25 locations. So you’ll never have to travel far to reach us – whether you’re coming from the office or from home.

Every bestsmile practice is unique. The interior design of our practices is inspired from the atmosphere and unique features of each city.

Discover all bestsmile locations

25+ locations


June 2023

40 000 successfully treated customers

April 2023

Product launch: Teens Aligner

January 2023

35,000 successfully treated customers

October 2022

Doubling of our production facility

September 2022

30,000 successfully treated customers

September 2021

20,000 successfully treated customers

January 2021

Product launch: Veneers

September 2020

bestsmile receives the Swiss Economic Award

November 2019

100 employees

November 2019

Sparrow Ventures (Migros) invests in bestsmile

October 2019

Opening of the 10th practice

November 2018

Start of own Aligner production

September 2018

Opening of the first practice in Zurich Enge

June 2018

Foundation of Best Smile AG